Meet in the middle

Navigating alternative approaches to Strategic Meetings Management 

A fresh approach to SMM

Most businesses spend more than they realise on meetings, with just a small proportion going on direct costs such as venues, technology and equipment. The remaining, a whopping average of 85%, is eaten up by travel and other ancillaries.


Today’s meeting planners have to define their events’ objectives more clearly so investment can be focussed on achieving those goals. As a result, many organisations have adopted Strategic Meetings Management (SMM) programmes.

In our white paper, Meet in the Middle, we explore how a different approach to SMM can bring more value to organisations.

What is SMM?

Metrics and data-driven initiatives for managing meetings more efficiently and effectively. Strategic Meetings Management (SMM) aids smarter buying, giving visibility and control of meetings spend, while putting delegate wellbeing at its core.


spent by UK organisations a year on meetings - around half of their total business travel spend.


average meetings cost per delegate including travel


of overall meeting costs are made up of travel and ancillaries.

up to 25%

estimated savings through SMM, as well as being more efficient, saving time and resource.

NYS have consistently exceeded expectations and agreed target levels since we started working with them in 2010.

The reason we continue to work with NYS, is not just the savings they promise, but the highly personalised service they deliver and the innovative online meetings management system they have.

Every aspect of the service we receive has been tailored to our requirements, ensuring the right venue is sourced and in keeping with our brand values.

We have developed a close working relationship with NYS over the years, they fully understand our needs and drive new innovations, with new additions to their service offering. It is a partnership that we are proud of and we look forward to continuing our work together.

Event Team Lead, Telecommunications Sector

The unnoticed impact of travel and meetings

Based on our latest research, we've unearthed statistics that shed light on the impacts of travel and meetings - download our infographic for the full picture.


Make your meetings smarter. Save time, money and improve employee wellbeing.

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NYS is a specialist brand of Capita Travel and Events Limited. Part of Capita plc. © 2019. All rights reserved.