Strategic Meetings Management | NYS

Meet in the middle

Navigating alternative approaches to Strategic Meetings Management 

A fresh approach to SMM

Most businesses spend more than they realise on meetings, with just a small proportion going on direct costs such as venues, technology and equipment. The remaining, a whopping average of 85%, is eaten up by travel and other ancillaries.


Today’s meeting planners have to define their events’ objectives more clearly so investment can be focussed on achieving those goals. As a result, many organisations have adopted Strategic Meetings Management (SMM) programmes.

In our white paper, Meet in the Middle, we explore how a different approach to SMM can bring more value to organisations.

What is SMM?

Metrics and data-driven initiatives for managing meetings more efficiently and effectively. Strategic Meetings Management (SMM) aids smarter buying, giving visibility and control of meetings spend, while putting delegate wellbeing at its core.


spent by UK organisations a year on meetings - around half of their total business travel spend.


average meetings cost per delegate including travel


of overall meeting costs are made up of travel and ancillaries.

up to 25%

estimated savings through SMM, as well as being more efficient, saving time and resource.

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