Meet in the middle

Navigating alternative approaches to Strategic Meetings Management 

A fresh approach to SMM

Most businesses spend more than they realise on meetings, with just a small proportion going on direct costs such as venues, technology and equipment. The remaining, a whopping average of 85%, is eaten up by travel and other ancillaries.

 

Today’s meeting planners have to define their events’ objectives more clearly so investment can be focussed on achieving those goals. As a result, many organisations have adopted Strategic Meetings Management (SMM) programmes.

In our white paper, Meet in the Middle, we explore how a different approach to SMM can bring more value to organisations.

What is SMM?

Metrics and data-driven initiatives for managing meetings more efficiently and effectively. Strategic Meetings Management (SMM) aids smarter buying, giving visibility and control of meetings spend, while putting delegate wellbeing at its core.

£20bn

spent by UK organisations a year on meetings - around half of their total business travel spend.

£316

average meetings cost per delegate including travel

85%

of overall meeting costs are made up of travel and ancillaries.

up to 25%

estimated savings through SMM, as well as being more efficient, saving time and resource.

NYS_full_logo-white-grey.png
  • LinkedIn - White Circle
  • Twitter - White Circle
  • Instagram - White Circle

NYS is a specialist brand of Capita Travel and Events Limited. Part of Capita plc. © 2019. All rights reserved.